IT Practice.
Enterprise Applications, AI Products, Cloud Works & Digital Marketing.
The philosophy ingrained across this ecosystem of multi-functional, independent teams — profitable by themselves, powerful by collective.
Enterprise Applications, AI Products, Cloud Works & Digital Marketing.
Real Estate Development, Waterproofing & Roof Top Services.
Independent ventures, run by their own teams — profitable on their own, stronger together.
I have spent twenty-two years in two different worlds — first inside other people's companies (Nestle, Samsung, Nokia, Leo Burnett, EMRI 108, Napier Healthcare, Apollo Hospitals, PBEL, Vertex), and for the last seven years inside companies of my own. The corporate years were the schooling. They taught me how a team comes together, how it comes apart, and what to do on the days when it is doing neither.
What runs today is two well-established practices — IT and Realty — and a handful of incubated startups alongside them. None of them is a one-person operation. Each has its own legal entity, its own people, and its own pace of work. A few of those people have been alongside me for a decade or more — colleagues from the Apollo and Napier years, a handful of vendors who have been with us since the first AInfra site, a couple of friends who simply wanted a studio to make films in. Others are newer. The teams have come together one person at a time, mostly through people we already knew.
My job is not to be the force behind any of it. My job, on most days, is to keep the room warm enough for the team to do its work — to find the next contract, to clear the next bottleneck, to write the cheque on time. The rest is the team's.
Well-established IT and Realty teams on a growth trajectory.
Incubated startups: the companies are small. The teams are real and the potential is immense.
The two oldest companies in the practice — one a US channel partnership, one a homegrown agency that has quietly become an incubator. Both are small. Both have grown one person at a time.
Dedication to business. Service to communities.
The India entity for Nubes Opus LLC, USA. The LLC takes legacy enterprise systems and turns them into intelligent, automated operations. We sit on the delivery side of that book.
We organize the work as four service lines, shorthand A-B-C-D: AI Modernization, Business Process Automation, Cloud Adoption, DevOps. Spelled out longer, that's AI services, business automation and digital transformations, cloud solutions and DevSecOps integrations. The LLC has been at this for 7+ years across the US and India, with clients in healthcare, finance, government and manufacturing.
The oldest company in the practice — set up in 2018 to do products and IT consulting, and which has slowly turned into something more interesting: a place where smaller ventures get incubated. Half a dozen of those have spun out and now run on their own — AARAMBH Studios, CASINDI, Flying Cockroach Films, Muscle Mechanix, MyRoofTop.
The team is built around three pods. A product & engineering pod for client builds. A brand & performance-marketing pod for content and paid media. And an incubation pod whose only job is to look after the ventures we have spun out — finance, hiring, paperwork — until they are old enough to do it themselves.
Two small companies — one that develops, one that services. Between them they cover what a building needs from foundation to finish, and the years afterwards when the leaks start.
A real-estate development firm we set up to do small things well. Three projects completed so far. More coming.
The team is built around a project-execution lead who has been with us across all three completed projects, a site team of supervisors and a few longstanding contractors, a liaison cell that knows every revenue and RERA office in our two operating districts by name, and a channel-sales function that draws on the playbook from the PBEL and Vertex years. Many of the brokers and channel partners selling our flats today are people we worked with then — relationships from a decade ago that are still working.
A small services brand for waterproofing, terrace treatment, solar-ready conversions and rooftop work. Incubated under DIAS Works and run as a service unit.
The model is simple — a small in-house supervisor team, and a vetted vendor and applicator network we have built up over four years across Telangana and Andhra Pradesh. Most jobs come in by referral, from gated communities and B2B clients who saw earlier work. The supervisors carry the standards; the applicator network carries the labour.
The healthcare practice does not sit in its own entity. It runs inside DIAS Works because the work is mostly advisory, project-shaped and seasonal. The bench, however, is decades deep.
A startup with super-alpha potential — at heart, a plain search-and-verify, demand-and-supply search engine. It has enormous potential to scale beyond geographies, and has gone to market with perfect timing.
A direct-to-consumer wellness and performance brand we incubated through DIAS Works. It runs day-to-day under its own brand & product lead, with a community function that handles content and customer relationships, and a small D2C operations cell for fulfillment, paid media and customer success. My role is sponsor and unblocker, not operator.
A studio practice that started, honestly, because two friends wanted a place to make films of their own. It is now two small companies that share a post-production room and most of their distribution.
A boutique films studio incubated under DIAS Works. It came together because two friends wanted a studio to call their own — the rest of us came in to help build the legal and operational shell around them.
The team today has a creative director who runs the work, a small production unit (DOP, edit, sound — some on-staff, some on retainer), and a distribution arm shared with the digital-marketing pod next door. Most of what we ship is brand films, founder films and project walkthroughs.
A podcast series studio. We make planned series — ten to twenty-four episodes — rather than loose, open-ended interview shows. We started it because we wanted founder voices on record in a sequenced way, the way a magazine plans an issue.
The team is a show-runner cell (two researchers and a producer) that handles booking, research and pre-production; a studio & post-production unit shared with Flying Cockroach; and a publishing & clips function that feeds the social engine.
A developer we work with needs a CRM, a channel-sales BI dashboard, a drone-and-AI inspection. The job moves from the realty team to the engineering pod. Same operator on the call, different team building.
A hospital chain needs a home-care platform. The advisory bench tells the engineering pod what to build. The pod ships it. The bench then helps the hospital chain run it for the first six months.
A founder podcast becomes a brand film, then a paid-media campaign, then a content engine. The handoff between AARAMBH, Flying Cockroach and the DWI marketing pod is, quietly, most of the work.
A small advisory practice helps the others when a client venture needs an India door opened, a valuation written, or a cheque raised on a clock. It does the unsexy work the operating teams don't have time to.
A small NISM C-VI 'A' certified advisory cell sits alongside the four operating practices. It exists to do the work the operators don't have time for — opening doors, writing valuations, raising the cheque on time — usually for ventures we already work with elsewhere in the house.
The corporate years are where the patterns came from. Eight companies. Premium brands and a public-service mandate. A few hundred colleagues who taught me, one project at a time, how a team comes together and how it comes apart.
The current practices stand on top of all of that, and on top of the people from those years who still work with us today.